Basketball and Hockey games just got more fun. Hopefully football isn’t far behind.
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ENHANCED BEVERAGE CHOICES
uwbadgers.com
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ENHANCED BEVERAGE CHOICES
- Wisconsin will now offer beer, wine, and pre-packaged alcoholic products such as hard seltzers in general seating areas at the Kohl Center and LaBahn Arena. This customer-centered initiative includes concerts and Badger basketball and hockey games beginning this fall. “

Wisconsin Athletics enhancing customer journey and experience | Wisconsin Badgers
Increased investment in fan insights, in-venue experience, customer service and sales support
