Madison, Wisconsin – Aug. 31, 2023 | As a new era begins on the field this week for the Wisconsin football program, The Varsity Collective, an alumni-led organization supporting NIL (Name, Image, Likeness) opportunities for student-athletes at the University of Wisconsin-Madison, has announced the launch of a new football-specific membership program, Camp Randall Club.
Membership in Camp Randall Club offers fans, alumni and supporters a number of exclusive benefits — including unique experiences and exclusive access to the personalities behind their favorite program — all while strengthening the Badgers by funding NIL opportunities for Wisconsin football student-athletes.
Camp Randall Club offers five tiers of membership, which feature access to tickets and VIP Experiences for Camp Randall Live — the new event featuring a live, in-person recording of The Luke Fickell Radio Show — tickets to a special VIP tailgate near Camp Randall Stadium on football game days, exclusive merchandise, discounts on Badger gear, and more.
“Camp Randall Club is going to be a great thing for our program and I’m excited to help support it,” said Wisconsin football head coach Luke Fickell. “It’s no secret how important NIL support is in terms of helping our program get where we all want it to be. I’ve been thrilled with the support we’ve received from so many Badgers across the country through The Varsity Collective, and I think Camp Randall Club is only going to increase the number of people who can make an impact on our program through NIL.”
“We exist to help Wisconsin fans everywhere support the Badgers in the NIL era, and we’re proud of the impact this incredible fanbase has made on more than 225 student-athletes across 12 teams in The Varsity Collective’s first year of operation,” said Mark Rothwell, GM/Managing Director of The Varsity Collective. “Camp Randall Club is an important step for The Varsity Collective and our sister organization, VC Connect, as we continue to look for ways to grow that impact in Year 2.
“The passion for Wisconsin football in particular is what led to the decision to launch Camp Randall Club. Considering what Coach Fickell and his staff and these student-athletes have brought to the table, the excitement has never been higher among Badger fans. With Camp Randall Club, we’re ready to provide another way for fans to channel their passion while providing vital support to the program in the era of NIL.”
To learn more about Camp Randall Club membership, visit the Camp Randall Club website. To keep up with all of The Varsity Collective's efforts, follow them on Instagram and Facebook.
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About The Varsity Collective Charitable Fund, Inc.:
Formed in 2022 by University of Wisconsin-Madison alumni and supporters, The Varsity Collective is the first and only donor- and alumni-led NIL collective working on behalf of Wisconsin Badgers student-athletes. Through support for student-athletes with Life Currency™ and Rep Yourself programming, The Varsity Collective helps student-athletes maximize the NIL opportunity both during and after their playing careers. As a registered 501(c)(3), The Varsity Collective connects donors, student-athletes and nonprofits for charitable engagements. For the latest news and announcements, visit
www.thevarsitycollective.com or connect with The Varsity Collective on Facebook, Instagram, Twitter and LinkedIn.
About VC Connect:
A wholly owned LLC subsidiary of The Varsity Collective Charitable Fund, Inc., VC Connect facilitates brand deals and partnerships between Wisconsin Badger student-athletes. VC Connect works to create unique branding opportunities that elevate all parties involved.